Uniqlo is a popular Japanese fashion brand retailer that has been around since 1949 based out of Ube, Yamaguchi. Recently, it opens its largest store in Berlin, Germany on April 11, 2014 becoming the largest store in Europe.
The original name of the company was called “Unique Clothing Warehouse.” In 1991, the name was changed to Fast Retailing. By 1994, over one hundred stores operated throughout Japan. Fast Retailing is the parent company of Uniqlo and the chief executive in Europe, Berndt Hauptkorn, says: “Berlin is one of the world’s leading capitals. Uniqlo has successfully established itself in London, Paris and Moscow, and the time has come to continue this success in Germany. We are excited about Berlin and the customers across our German-speaking markets(Hiroshi Saito & Kanako Itamae, page 1).”
International growth has played a tremendous role in the company’s success. Their brand has become very popular among fashion lovers abroad in countries such as United States, China, South Korea, Taiwan, France, Singapore and Russia. For more information, you can read more about it in these articles: